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Geotargeted Mobile
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Qualified audience targeting on mobile devices

In Canada, targeted mobile advertising represents more than a third of advertising spend (33.9% in 2018), or $ 5 billion. In 2020, these expenditures will pass the $ 7 billion mark. 

On average, Canadians spend 2 hours, 54 minutes on their mobile phones, mainly checking local news and events through different apps and social networks. 85% of that time spent on mobile is spent in apps, not on the web. 

Geotargeted Mobile
Ads

Qualified audience targeting on mobile devices

In Canada, targeted mobile advertising represents more than a third of advertising spend (33.9% in 2018), or $ 5 billion. In 2020, these expenditures will pass the $ 7 billion mark. 

On average, Canadians spend 2 hours, 54 minutes on their mobile phones, mainly checking local news and events through different apps and social networks. 85% of that time spent on mobile is spent in apps, not on the web. 

What is targeted mobile advertising?

Targeted mobile advertising consists of delivering impactful advertising messages as banners or videos to a highly qualified audience having visited specific locations in order to increase your brand's exposure and thus generate more traffic to your online properties and in your stores. 

Targeted mobile advertising is ideal for the following purposes:

  • Increase your online and in-store sales; you will be able to know the number of customers who have bought and who have been exposed to your mobile advertising messages. 
  • Launch of new products and services; we will identify the places which your potential customers visit in order to send them your introductory offers. 
  • Download of mobile applications. 
  • Creation of your own audience segments to maximize your multi-channel marketing performances via social networks, video channels and programmatic banner campaigns. 

Targeting strategies to drive traffic online and in store

We offer a full range of programmatic and mobile strategies. Here are some of our tactics for targeting specific audiences to reach potential customers:

  • Geofencing by address
  • Geo-retargeting
  • Video advertising campaign
  • Push notifications
  • Contextual and behavioural targeting
  • Website retargeting
  • Cart abandonment
  • Native advertising
  • CRM targeting
  • FB/IG retargeting
  • Waze campaign
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Geotargeting

Where have they been? 

Interact with your visitors as well as those of your competitors. Target users who have previously visited specific locations in the past 30-90 days to increase your local customer base.

Geotargeting

Where have they been? 

Interact with your visitors as well as those of your competitors. Target users who have previously visited specific locations in the past 30-90 days to increase your local customer base.

Geotargeting

Where have they been? 

Interact with your visitors as well as those of your competitors. Target users who have previously visited specific locations in the past 30-90 days to increase your local customer base.

Targeting strategies to drive traffic online and in store

We offer a full range of programmatic and mobile strategies. Here are some of our tactics for targeting specific audiences to reach potential customers:

  • Geofencing by address
  • Geo-retargeting
  • Video advertising campaign
  • Push notifications
  • Contextual and behavioural targeting
  • Website retargeting
  • Cart abandonment
  • Native advertising
  • CRM targeting
  • FB/IG retargeting
  • Waze campaign
Image

Geotargeting

Where have they been? 

Interact with your visitors as well as those of your competitors. Target users who have previously visited specific locations in the past 30-90 days to increase your local customer base.

Geotargeting

Where have they been? 

Interact with your visitors as well as those of your competitors. Target users who have previously visited specific locations in the past 30-90 days to increase your local customer base.

Geotargeting

Where have they been? 

Interact with your visitors as well as those of your competitors. Target users who have previously visited specific locations in the past 30-90 days to increase your local customer base.

Turnkey targeted digital advertising strategies

We offer turnkey solutions to define your ideal audience segments as well as targeting and conversion areas according to your points of sale. We ensure the proper launch and optimization of your media placements.

Solutions for programmatic experts and media placement agencies

If you are already an expert in advertising placement, don't worry, our team provides you with our audience segments in the form of 'Mobile Device ID' so that you can integrate them yourself into your campaign management tools (DV360, The Trade Desk, Facebook, etc.)

Turnkey targeted digital advertising strategies

We offer turnkey solutions to define your ideal audience segments as well as targeting and conversion areas according to your points of sale. We ensure the proper launch and optimization of your media placements.

Solutions for programmatic experts and media placement agencies

If you are already an expert in advertising placement, don't worry, our team provides you with our audience segments in the form of 'Mobile Device ID' so that you can integrate them yourself into your campaign management tools (DV360, The Trade Desk, Facebook, etc.)

The Rollad Media advantage!

A turnkey service provided by sales professionals and digital marketing specialists:

  • Exclusive audience segments by activity section
  • Creation of unique audience extension tailored to your business
  • Targeting of active customers in purchase mode who have visited your businesses or those of your competitors in the last 30 days
  • Real-time targeting during corporate events, festivals, trade shows or others, according to specific time slots (dates and times)
  • Targeting accuracy of + - 15m by geolocated GPS tracking
  • Polygon targeting area to ensure optimal coverage of the targeted locations
  • More powerful and more precise than GEO-IP targeting
  • Measure online to offline conversions
  • Demographic and behavioral data on your target audiences
  • Importable and exportable target location files
  • Exportable mobile ID targeting lists for your other advertising campaigns
  • Real-time campaign performance reports with results by targeted placements, creatives, dates and performance

The Rollad Media advantage!

A turnkey service provided by sales professionals and digital marketing specialists:

  • Exclusive audience segments by activity section
  • Creation of unique audience extension tailored to your business
  • Targeting of active customers in purchase mode who have visited your businesses or those of your competitors in the last 30 days
  • Real-time targeting during corporate events, festivals, trade shows or others, according to specific time slots (dates and times)
  • Targeting accuracy of + - 15m by geolocated GPS tracking
  • Polygon targeting area to ensure optimal coverage of the targeted locations
  • More powerful and more precise than GEO-IP targeting
  • Measure online to offline conversions
  • Demographic and behavioral data on your target audiences
  • Importable and exportable target location files
  • Exportable mobile ID targeting lists for your other advertising campaigns
  • Real-time campaign performance reports with results by targeted placements, creatives, dates and performance

How does it work?

Step 1

Definition of your targeting and conversion areas 

 

Identification of targeting areas and conversion areas to correlate. Definition of targeting perimeters from 50m to a few km.

Step 2

Definition of your target audience

Definition of target audiences; demographics, interests, places visited, type of message; banner, video. Online behavior, media usage.

Step 3

Measurement plan and dashboard

 

Definition of key performance indicators to monitor throughout the campaign, establishment of your personalized performance dashboard and implementation of cookies to measure online conversions.

Step 1

Definition of your targeting and conversion areas 

 

Identification of targeting areas and conversion areas to correlate. Definition of targeting perimeters from 50m to a few km.

Step 2

Definition of your target audience

Definition of target audiences; demographics, interests, places visited, type of message; banner, video. Online behavior, media usage.

Step 3

Measurement plan and dashboard

 

Definition of target audiences; demographics, interests, places visited, type of message; banner, video. Online behavior, media usage.

Audience segments and extensions

A variety of audience segments have been developed by our team of strategists and are ready to use to reach potential buyers in a wide range of industries. This will allow us to deploy your strategy quickly and efficiently across all available digital signage networks.

Here are the verticals that will allow you to reach your target customers on their mobile devices, whether on the move, at the office or at home. 

Sports

Students

Professional Services

Real Estate

Sports

Students

Health Care

Families & Communities

Travelers & Tourists

Food & Foodies

Construction & Renovation

Here are the verticals that will allow you to reach your target customers on their mobile devices, whether on the move, at the office or at home. 

Sports

Students

Professional Services

Real Estate

Sports

Students

Health Care

Families & Communities

Travelers & Tourists

Food & Foodies

Construction & Renovation

Geotargeted Mobile Ads by Push Notifications

Mobile push notification audience retargeting lets you send personalized banners to people in specific locations you choose. When users are detected in real time at determined locations, notifications are sent to their mobiles. Geo-targeted messaging is an effective and engaging way to reach potential customers and optimize your marketing campaign and return on investment.

CONTACT US NOW FOR MORE INFORMATION

Impact of Push Notifications

  • Notifications are: 
    • 100% natives
    • 100% contextuals
  • Oonsumer opt-in
  • Measured visibility of application
  • Advertiser only charged when the user sees the advertisement in full screen, in the desired location
  • Performance of post-click activities

How does it work?

Mobile detection

A potential customer among your target audience enters a pre-determined perimeter. He is detected by GPS, wifi or by beacons, if the location is activated on mobile.

Notification sent

A push notification is received on the targeted person's mobile through an application. The banner leads directly to your personalized advertising as well as to your website.

Impact of Push Notifications

  • Notifications are: 
    • 100% natives
    • 100% contextuals
  • Oonsumer opt-in
  • Measured visibility of application
  • Advertiser only charged when the user sees the advertisement in full screen, in the desired location
  • Performance of post-click activities

How does it work?

Mobile detection

A potential customer among your target audience enters a pre-determined perimeter. He is detected by GPS, wifi or by beacons, if the location is activated on mobile.

Notification sent

A push notification is received on the targeted person's mobile through an application. The banner leads directly to your personalized advertising as well as to your website.

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1017 Ch. Canora, Mont-Royal, QC, H3P 2J3 | Tel: 514-270-7540 | 1-866-395-7540 | info@rolladmedia.com