Direct Mailing

Direct mail is noticed, opened and read; our brain is programmed to pay attention to it. 74% of Canadian consumers always or sometimes notice direct mail ads.

Canada Post Smart Mail Marketing™ is a direct mail approach that combines 3 powerful elements: physicality, data and connectivity.

Target and personalize your marketing message to reach the right people and increase its effectiveness. 86% of Canadian consumers open mail addressed to them personally.

Choose one of our three solutions to send direct mail to your customers.

Canada Post's Neighborhood Mail™ service gives you access to all mailboxes in a specific region or neighborhood or across the country. Send flyers, postcards with coupons, samples, or get creative by sending scented envelopes. This service is ideal for increasing your brand awareness and traffic.

Postal Code Targeting combines our data and your customer data to reach new potential customers. Remove the addresses of your current customers and target Canadians who have similar characteristics to your best customers. This service is ideal for acquisition campaigns.

Harness the power of one-on-one conversations with your customers. Send items to your customers with Canada Post's Personalized Mail™ service using your customer list or by renting one of our lists. This service is ideal for loyalty campaigns and to stimulate cross-selling.