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Search Engine Optimization

Optimization strategies for your websites to stand out on search engines

Search Engine Optimization

Optimization strategies for your websites to stand out on search engines

What is SEO?

SEO (Search Engine Optimization), or natural referencing, is what determines the positioning of your website and each of its pages in the organic results of search engines. A website that is well optimized for search results will appear at the top of the results and get more traffic than sites below.

Google Ads are another option for getting your site to the top of search results without going through normal SEO rules. A marketing strategy that combines Google Ads and natural SEO will give you a head start on the competition.

What factors impact the SEO of a site?

Optimized and relevant keywords and content

Choosing a keyword that is suitable and relevant to your page is crucial. Your page keyword is what determines in part whether the page on your site is suitable for the user's search, based on their own keywords used in the search bar. The content of your page should be directed to this keyword, in order to present a uniform page, optimized and entirely dedicated to a single intention: sell a product, highlight your mission or your values, etc.

Easy-to-read content for users

An important factor that improves your page's positioning in organic results is the readability of your page's content. A page that is easy to read and easy to navigate is a well-structured page with appropriate content. The page load time is also an important factor that is taken into account in the positioning of your page.

Pages optimized for mobile browsing

More and more users are browsing from their mobile device. Sites that are optimized for mobile or tablet attract more traffic and make reading and browsing easier and more accessible. It is important to optimize your site and your mobile pages in order to improve your positioning in organic searches.

Internal and external links

The presence of internal (to other pages of your site) or external (to other sites) links in your pages is an important factor for your SEO. Being able to advertise your site to another merchant gives authority to your company and offers users some guarantee, allowing you to appear higher in search results.

What is SEO?

SEO (Search Engine Optimization), or natural referencing, is what determines the positioning of your website and each of its pages in the organic results of search engines. A website that is well optimized for search results will appear at the top of the results and get more traffic than sites below.

Google Ads are another option for getting your site to the top of search results without going through normal SEO rules. A marketing strategy that combines Google Ads and natural SEO will give you a head start on the competition.

What factors impact the SEO of a site?

Optimized and relevant keywords and content

Choosing a keyword that is suitable and relevant to your page is crucial. Your page keyword is what determines in part whether the page on your site is suitable for the user's search, based on their own keywords used in the search bar. The content of your page should be directed to this keyword, in order to present a uniform page, optimized and entirely dedicated to a single intention: sell a product, highlight your mission or your values, etc.

Easy-to-read content for users

An important factor that improves your page's positioning in organic results is the readability of your page's content. A page that is easy to read and easy to navigate is a well-structured page with appropriate content. The page load time is also an important factor that is taken into account in the positioning of your page.

Pages optimized for mobile browsing

More and more users are browsing from their mobile device. Sites that are optimized for mobile or tablet attract more traffic and make reading and browsing easier and more accessible. It is important to optimize your site and your mobile pages in order to improve your positioning in organic searches.

Internal and external links

The presence of internal (to other pages of your site) or external (to other sites) links in your pages is an important factor for your SEO. Being able to advertise your site to another merchant gives authority to your company and offers users some guarantee, allowing you to appear higher in search results.

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We take care of all aspects of optimizing your site for search engines

✓ Multilingual SEO                      ✓ Local SEO

✓ SEO for mobile                         ✓ Creation of internal and external links

✓ Writing of relevant and adapted content to optimize your positioning in search results

✓ Detailed analysis of all the aspects that impact the SEO of your site and the changes needed to improve it

✓ Constant communication with you to be aware of your needs at all times

✓ The creation of a blog that will allow your site to be kept updated regularly and to post articles that improve your SEO

We take care of all aspects of optimizing your site for search engines

✓ Multilingual SEO                     

✓ Local SEO

✓ SEO for mobile                         

✓ Creation of internal and external links

✓ Writing of relevant and adapted content to optimize your positioning in search results

✓ Detailed analysis of all the aspects that impact the SEO of your site and the changes needed to improve it

✓ Constant communication with you to be aware of your needs at all times

✓ The creation of a blog that will allow your site to be kept updated regularly and to post articles that improve your SEO

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Why entrust us with the SEO of your website?

A detailed analysis of your needs

We do a detailed analysis of your website to identify all the elements relevant to the SEO of your pages. We then advise you on the changes necessary to make to improve your positioning in the organic results of search engines. Whether you are looking to increase your sales or increase your brand awareness, we optimize your SEO strategy for this purpose.

Content written specifically for your needs

If you wish, we take care of writing the content of your pages as well as the choice of relevant keywords to improve your SEO. We keep in mind the intention of each of your pages as well as your marketing objectives to meet your needs. Visit our website creation page if you are looking to build your site from scratch, taking advantage of our expertise.

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Why entrust us with the SEO of your website?

A detailed analysis of your needs

We do a detailed analysis of your website to identify all the elements relevant to the SEO of your pages. We then advise you on the changes necessary to make to improve your positioning in the organic results of search engines. Whether you are looking to increase your sales or increase your brand awareness, we optimize your SEO strategy for this purpose.

Content written specifically for your needs

If you wish, we take care of writing the content of your pages as well as the choice of relevant keywords to improve your SEO. We keep in mind the intention of each of your pages as well as your marketing objectives to meet your needs. Visit our website creation page if you are looking to build your site from scratch, taking advantage of our expertise.

Contact us to get started with SEO for your site now

Book an appointment now to discuss your SEO strategy. Improve your site's positioning in search results to increase your traffic, sales or conversions or to improve brand awareness. 

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1017 Ch. Canora, Mont-Royal, QC, H3P 2J3 | Tel: 514-270-7540 | 1-866-395-7540 | info@rolladmedia.com